Fellas, looking for the summer threads that satisfy both the need to not be a sweaty hog boy in peak January, whilst also letting everyone know that you love big froths and you refuse to lie? Look no bloody further. After tip-toeing the tannin’ tango last year with their hugely popular Melbourne Bitter range, Mr Simple has come out firing for summer 2019-20 with an equally good – if not better – range featuring the effortlessly iconic Victoria Bitter.

The collab range officially dropped this morning, featuring a swathe of VB gear from hats to shorts to shirts and, hell, there’s even a pair of socks thrown in there for good measure.

Last year’s MB crossover range flew out the door quicker than a frosty slab of neck oils on a 40-degree day, and it’s likely this year’s VB range will follow suit. Especially considering the fact that, honestly? It all whips a fair amount of sack.

I mean cop a look at this BBQ Shirt for pete’s sake.

Victoria Bitter Just Dropped An Ice Cold Summer Fashion Line & You Can Get It Any Old How

Palm trees and VBs. Name a more iconic duo. What’s that? You bloody can’t? Hell yeah brother.

Then there’s this insanely good and deeply chill frames tee to wrap the lookin’ gear around.

Victoria Bitter Just Dropped An Ice Cold Summer Fashion Line & You Can Get It Any Old How

Four Flavours Frothy is a quadrilogy I never knew I needed in my life until right this very instant.

You can get stuck into the entire collection over at the Mr Simple website right now, as we speak, at this very moment, as we live and breathe.

It’s good for what ails you, I tell you what.

Image: Mr Simple