Back in 2005, when Kim Kardashian was still best known for carrying Paris Hilton’s shopping bags, a world-first ‘Plastizine’ (DVD magazine, for the uninitiated) began cropping up all around Australia – it was called PEDESTRIAN.TV.
Founders Chris Wirasinha and Oscar Martin wanted to change the publishing game by creating a platform that would resonate with young Aussies in an entirely new way.
Since its ever-so-humble beginnings, Pedestrian Group has become a powerhouse in the Australian media landscape, taking home Media Brand Of The Year at the Mumbrella Awards for two consecutive years (2015 + 2016).
Our 24/7 home, PEDESTRIAN.TV, cops an average 7 million page views per month – plus the millions of young Aussies we reach every across Facebook, Instagram, Twitter and our daily EDM. From news, entertainment, music, style, sport, health, dating, travel, money, tech, gaming and more, we touch on every aspect of our readers’ lives and interests.
Then there’s Pedestrian JOBS: the #1 destination for creative jobs seekers and businesses looking to recruit their team’s next MVP. We proudly hook people up with their dream gig at organisations like Frank Body, Myer, Nova, Universal Music and P.E Nation every bloody day.
On the brand partnership front, we work with giants like McDonald’s, Suncorp, Nike, Holden, Telstra, Smirnoff, Microsoft and CommBank to regularly create award-winning integrated campaigns. From international video shoots to nationwide tailgate parties, we go beyond traditional advertising to reach millions of young Aussies.