I am currently in a spending ban, which means no frivolous buys for a month. A month! The chaos! But I was out of control. That being said, I may be swayed today – because The Iconic are doing a completely bonkers 50% off sale for TWO HOURS.
Yep, you read that right. For only two hours today, they’re halving the price of a huge range of their exclusives. That’s all the brands they create themselves – Atmos&Here, Dazie, AERE, Calli, Tussah and Staple Superior.
Normally I’d be like meh about a site that sells thousands of brands only doing a sale on their in-house stuff, but The Iconic legit does damn good designs themselves.
The sale is running from 12pm today and finishes promptly at 2pm. You’re also gonna have to be quick because now I’ve written this, every man and their dog is gonna be tappa tappa-ing away buying shit.
Some hot picks, in my opinion:
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