The Iconic Is Having A Huge 50% Off Sale On 500 Lush Designer Dresses For Four Hours Only

The fashion gods are blessing us once again: The Iconic is having not one but two huge sales today, and one of them will see you maybe score a designer dress at 50% off.

From midday AEST today (that’s Thursday April 30), for four hours only, 500 dresses from lush brands like Manning Cartel, Steele, Ellery, Faithful, Assembly Label, Whistles, Cecilie Copenhagen, C/MEO Collective, Rotate Birger Christensen, See By Chloe, Camilla and Alice McCall will be available for 50% off.

Stock is obviously limited to 500, which is some chaos warehouse sale, push-a-stranger-into-a-rack-to-get-the-last-pair-of-slingbacks energy. I am thriving. I have prepared for this my entire life.

Here’s a preview of what you might be able to grab:

Rotate Birger Christensen, Carol Plain Dress, RRP $1,359.95
Ellery, Zanti Dress, RRP $889.95
Alice Mccall, Dissolving Hearts Dress, RRP $360

If you miss out on the dress of your dreams – or you don’t really go in for dresses, anyway – then never fear, because The Iconic is holding another 50% off sale.

It’s a buy two, save 50% sale that runs for four days, from Thursday April 30 to Monday May 4. In other words, it’s on NOW. This one has men’s and women’s clothing, with brands like Calvin Klein, Jac + Jack, Bec & Bridge, TOPSHOP, Acler, Alias Mae, Shona Joy, Abrand, By Johnny on offer.

Between the cold snap that’s about to hit the east coast, and NSW residents being able to visit their mates (under strict conditions) from Friday, there’s never been a better time to update your wardrobe and kick those trackies to the curb. (On second thought, do not do this – trackies are the official uniform of 2020.)

The 500 dress sale will be on The Iconic’s homepage from midday here, while the other 50% off sale is already underway.

PEDESTRIAN.TV‘s editors independently choose and write about products and other stuff we love and think you’ll froth on, too. We have affiliate partnerships so we might get a cut of the revenue from any purchase you make based on our recs. Happy buying.

More Stuff From PEDESTRIAN.TV