GOOD LORD, The Iconic is having a 50 per cent sale off 500 pairs of new season heels at midday today. That’s 12pm, which is so soon. I’m not ready.

Okay, so, expect brands like Camilla and Marc, Cult Gaia, Jeffery Campbell, Alias Mae, Atmos & Here, Loeffler Randall, Jo Mercer, Tony Bianco, TOPSHOP, Senso, SEE by Chloe, Caverley, Sol Sana, Manning Cartell, and more.

IMPORTANT: The sale will last only four hours – from 12pm to 4pm, Thursday, 7 May. It’ll become accessible from the home page at midday.

TOPSHOP, Jerico Chisel Mules
Senso, Filippa Leather Kitten Heels
Loeffler Randall, Penny Mules

Hi, I need this.

James | Smith, The Sicily Slide Woven Mules
James | Smith, The Sicily Slide Woven Mules

And this.

Atmos & Here, Sonia Leather Heel
Dazie, Brash Heels
Jeffrey Campbell, Zivot Suede Leather Mule
Cult Gaia, Eden Heels
Camilla and Marc, Bella Crystal Pumps
Alias Mae, Celina Mesh Stiletto Heels

Once again, that’s 50 per cent off 500 pairs of new season heels. Set ! Your ! Alarms !

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Image: Instagram / The Iconic