First thing’s first: I’m not 3000% sure what Pantone actually does day-to-day, but they’ve got a rep for being the Masters of Colour. Sounds like a job straight out of Charlie and the Chocolate Factory huh?

Anyway, they’re regarded as the leading authority on all things colour-related, and every year these (colourists?) look at the top trends in interiors, fashion, culture – you name it – to predict the one hue set to be everywhere in the year ahead.

In 2016 they appointed not one but two tones (gasp): Rose Quartz and Serenity.

In 2017, it was that kinda fug Greenery shade:

2018’s colour, in case you missed it, was none other than Ultra Violet:

Now it’s that time of year again and Pantone’s just released their 2019 Colour of the Year.

Presenting: Living Coral. Y’know, because Dead Coral is so 2018….

Check it out here:

This just looks a lot like salmon IMO, but okay.

“Living Coral – an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge,” writes Pantone.

“Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity” they continue.

Damn, this colour description sounds more thrilling that my Tinder bio. Reckon you can hire these guys?

But wait, they’re not done. This colour also (apparently) symbolises “our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.”

Anyone else just getting serious flashbacks to lobster level sunburn looking at this colour, or is that just me?

You know the type of burn where no amount of aloe vera will soothe it?

The kind of burn where you’re out of the game for at least a week, before your skin just gives up and decides to peel?

Ugh, I sure as heck hope that’s not the reason I’m going to be seeing Living Coral in 2019.