Pantone have just released its highly influential ‘Colour of the Year‘ for 2017, and it’s a calming shade of green.
‘Greenery‘, the press release says, is “symbolic of new beginnings”, and is apparently a response to the wildly turbulent times we find ourselves in as 2016 hurtles to an end.
“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.”
The colour-matching firm reckons the colour of succulents, palm fronds and freshly squeezed apple-and-kale juice will be dominating fashion and design over the next 12 months.
I think not.
“While Serenity and Rose Quartz expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape.”
Pantone says this colour is a “trans-seasonal” shade, and provided no less than 10 colour palettes with which to match it. Each as a suitably ‘earthy’ name, like ‘Grand Canyon‘ or ‘Forest Floor‘ or ‘Worm Poo‘ (not that last one).
Check out the full lot of colour palettes here, or read Pantone’s description below that basically proves the company isn’t just matching the green, but smoking it, too.
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew,” it says. “Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”
O-o-o-kay.
PANTONE 15-0343 #Greenery is the PANTONE #ColoroftheYear selection for 2017 ???? #Greenery symbolizes reconnection we seek with nature & all. pic.twitter.com/DwRyZ80cg1
— PANTONE (@pantone) December 8, 2016
Photo: Pantone.
