Say a prayer for our most notable – and regrettable – contribution to footwear.
Ugg Boots (also known as Ugh Boots or Fug Boots depending on what side of the internet you hang out on), wearable sheepskin fungal traps favoured by Andre Leon Talley that one time and West Coast sorority girls everywhere circa 2004, have nosedived in popularity this year, dropping profits by 31 percent this quarter despite sporadically doing things of note like collaborating with stiletto maven Jimmy Choo and brokering a Tom Brady endorsement which has zero chance of personally embarrassing him seven years from now.
But Ugg aren’t the only ones in trouble. Shares for its American parent company Deckers Outdoor Corp. fell by 16 percent on Friday, representing its lowest share price since 2009. And things could get ugg-lier.
“The worst is yet to come,” Sam Poser, an analyst at Sterne Agee, told The Huffington Post. “Weaker Uggs sales might not just be due to weather, but may indicate that the boots have fallen out of fashion.”
Oh really? Thanks for waking up and smelling the yeast infection everyone.
You’re next, Crocs.
