Straight up – THIS IS NOT SPONSORED. We just thought it was heaps cute 🙂
Dominant ice-cream brand of the pre-Gelato Messina era, Streets, are in the process of releasing a series of cheeky ads that seriously capitalise on the fact that one of their products is an edible human face.
We’re talking about Bill.
Bubble O’ Bill.
He, while not the naturally superior ice-cream (which is probably a Golden Gaytime, but we’re open to well rounded arguments / bribes) is the star of the new campaign, in which he interacts with a variety of ‘other’ ice-creams not so fortunate as to have the semblance of a face. They make do with bite marks for mouths instead.
Rumblings of the new campaign started a couple days ago when a wild billboard appeared in Sydney, clearly riffing on Brokeback Mountain and filling us with the warm and fuzzies for Australia’s uniquely bonkers ice-creams that make zero sense overseas.
First brilliant 2016 ad for Streets (Unilever’s Ice Cream brand in Oz). Golden Gaytime meets Bubble O Bill pic.twitter.com/P5DOV9ZiSx
— Liam Brennan (@LCBrennan) January 2, 2016
And now Mumbrella‘s published the next lot in the campaign, which follow in the same cheeky vein and feature Bubble O’Bill being a dickhead boss, Bubble O’Bill being a cowboy, Bubble O’ Bill finally breaking away as the star he was born to be. If he doesn’t have his own Instagram account by the end of January, then 2016 is not shaping up to the year we thought it would be.
Unilever – who own Streets – “are trying to put a smile on people’s faces during that return-to-work period,” said Anthony Toovey, marketing director ice-cream with Unilever Australia. (YES HIS ACTUAL JOB IS MARKETING DIRECTOR OF ICE-CREAM. THAT EXISTS.)
He says they know they’re walking a fine line between cheeky and offensive, but told Mumbrella that he reckons Aussies will get the joke.
Except…. this one’s kinda pervy, no? Bubble O’ Bill, CAN YOU NOT TELL LADY SPLICE THAT HER WHITE BITS ARE SHOWING IN PRIVATE? Gawd.
Source: Mumbrella.
Photos: Unilever.
