Way across the pond in the United Kingdom, KFC found themselves in a spot of struggle when they experienced a chicken shortage this week. And what happens when KFC have a major chicken shortage? A shitload of KFCs close down, that’s what. In fact, out of their 900 UK stores, 700 were forced to shut their doors. That’s a colossal cock-up.
The word around town is their new delivery firm DHL had a seriously epic fail leaving KFC chicken-less and it could be months ’til they’re back to normal.
Ofc, fried-chicken lovers were tremendously pissed, especially when they saw just how fked KFC was.
— 7News Yahoo7 (@Y7News) February 20, 2018
Yes, those really are staff members smuggling in store-bought chickens through the back door of a KFC. Safe to say, this isn’t your average shift.
So, KFC were in a whole lot of trouble and nothing seemed to be able to help them in the slightest until this appeared on Friday:
Update on KFC chicken crisis nuclear war etc – they’ve taken this full page advert out in major newspapers. “FCK”. Great marketing. pic.twitter.com/qPcrNYw7p0
— Kevin Beaumont (@GossiTheDog) February 23, 2018
The ad took out a whole page in a select number of national papers across the country and thousands were quick to praise the cheeky little thang as a stroke of bloody genius.
For a closer look the ad reads:
“A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation. It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”
But really, we’re way more interested in the pictured empty bucket of chicken with the FCK over it. It’s just too good.
The ad agency behind this PR beauty is Mother London in case you ever needed some help in the public light…Barnaby…