The great irony of this story is that it takes a strong stomach to both read, and be the cause of, the subject material.
Beer-lovers across the country are preparing to get wonderfully soused with the 2016 iteration of the Great Australian Beer SpecTAPular rolling around in Melbourne and Sydney at the end of May.
GABS is a widely beloved beer and food festival that ranks in the Top 20 beer festivals globally, and if you enjoy good frothies and shithot food, it’s seriously the absolute tits.
Each year, Australia’s master brewers wheel out the best of their wares for the events, including specially crafted beers concocted specifically for the occasion.
7 Cent (who, for the record, do a bloody knockout drop called the Hard Deck IPA for those keeping score at home and also for any 7 Cent PR types reading this who might feel like sending some to the PEDESTRIAN.TV Melbourne office attn: Cam Tyeson because my favour is very easy to curry) are taking things up to a level previously unseen in the world of brewing.
Whilst other brewers might go for the rare hops, or import ingredients from ridiculous and amazing parts of the world in order to get their special brew *on point*, 7 Cent have instead decided to look closer to home.
Much closer.
Like, “down at their own guts” closer.
The brewery has put together a thing called the Belly Button Beer, and it is goods as advertised: The brew has been made using yeast sourced from the actual brewer’s own belly buttons.
Seriously.
“Putting in a little bit of themselves into each bottle, trial batches were made from all three of the brewers personal yeast storages, rigorously testing which colourful character of 7 Cent brewery provided the most character to their beer.”“Isolated from the brewers personal yeast strain, the samples where incubated and grown into colonies of yeast, carefully monitored to provide positive, sterile growth of the crucial and obscure ingredient.”“In the end, the final beer was made with just one of the brewers belly button yeast, which is said to exhibit qualities of a typical Belgian beer, with a spicy, zesty flavor, complimented by citrusy Mosaic hops and a hearty blend of barley, wheat, oats and rye for a full ‘bodied’ brew.”
See? Goods. As. Advertised.
The brewery even issued a very tongue-in-cheek (or stomach) promo video to accompany the new drop.
I’ve heard about having a beer gut, but this is ridiculous.
The ~unique~ new brew will be among the 400-odd other types of beer and cider on offer at GABS 2016, which hits the Royal Exhibition Building in Melbourne on May 20-22, and the Australian Technological Park in Sydney on May 27 & 28.
Source: 7 Cent.
