IKEA Fires Back At Kanye’s Furniture Building Ambitions With Soft Memes

Kanye West wants to work with IKEA.

Out of all the ridiculous, unreal, plethora of flotsam & jetsam permeating the news cycle today, that has been the one sentence that I’ve been unable to shake from my considerably-sized scone since reading it earlier this morning.
Kanye West. That man. He wants to work with IKEA.
For those of you who somehow missed it earlier on, West appeared on BBC Radio 1 to discuss a typically large amount of different topics in rapid succession. But it was his desire to collaborate with the Swedish blood pressure-raiser that caught the most attention, with Ye suggesting that students would froth on the minimalist-style designs he would create for the brand.
“I have to work with Ikea – make furniture for interior design, for architecture.”

“[Students would be saying] ‘Yo Ikea, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes.’”

Kanye’s desire to build a bed isn’t necessarily new. The artist formally known as Ye has posted a pair of his uh… “designs” for a bed to Twitter earlier in the year.

And look, I don’t claim to be around the thought processes of West any more than anyone else.

But that’s a Malm, m8. IKEA already has plenty of ’em. Students already froth on them, too. They’re sturdy as shit, reasonably affordable, can be pulled apart in under half an hour, and are hella easy on the eyes. Outside of meatballs, the Malm’s probably the leading cause of people actually visiting an IKEA.
Anyway, because the internet never let a joke setup slip it by, particularly when brand awareness is job number one, IKEA Australia have now fired back at Yeezy with a tasty little bit of content of their own.

Whilst it’s probably not gonna put any IKEA Hackers minds to work, would ya just look at all them Malms?
My god. Three in a row. Bolted together, too! Glorious. So sturdy. So moveable. So many spare allen keys.
Life-sized nude wax figures of celebrities and subsequent Snapchat scandal sold separately, for obvious reasons.

Source: IKEA Australia.
Photo: Dimitrios Kambouris/Getty.