People lose their fucking minds over limited edition foodstuffs.
When In-N-Out popped up in Darlinghurst last year, lines snaked round the block. A crusty old packet of McDonald’s 1998 Mulan McNugget Sauce, immortalised in an episode of Rick & Morty, once sold on eBay for $19K. Messina has a cult following thanks to the hype around their weekly roster of pop-cult inspired flaves.
The latest scenario of demand-outweighing-supply-leading-to-food-related-conniptions comes courtesy of Cadbury.
The chocolate conglomerate have rereleased a limited amount of their Caramilk blocks:
First you get the Caramilk, then you get the power pic.twitter.com/UqNvg0xaFg
— Luke Appleby (@lukeappleby) February 5, 2018
You mightn’t remember Caramilk, as these nectarous blocks of white chocolate and caramel first hit ‘Straya back in 1994.
As Nelly Furtado will attest, all good things come to an end and so did this toothsome treat. Here’s a vintage ad for it, posted on the dedicated ‘Bring Back Cadbury Caramilk AGAIN’ Facebook page:
The nostalgic 90s choc block reappeared earlier this week on select Woolworths shelves for the first time in 20 years, but soon sold out:
https://twitter.com/ThatKiwiDU/status/960858817645895680
Clever folks stocked up on the treat.
My partner finally joined twitter, mostly to show off his Caramilk stash/our retirement fund. @worshipsburgers pic.twitter.com/Yu4kgBEfv5
— Jess (@theJDuce) February 5, 2018
Now that I’ve hoarded 12 blocks of Caramilk, I think I can stop now.
If they take it away tomorrow, I’m all set. pic.twitter.com/bZcmUGFIX3— that’s not a knife, that’s a spoon (@_knifey_spoony_) February 7, 2018
I’m such a freak I just bought 18 blocks of caramilk
— Ahoma Seksha (@samsuth1) February 2, 2018
Now, they blocks are garn for a pretty penny on eBay, with industrious sweet tooths selling single blocks for as much as twenty big ones a block. Considering it retails for around $5 a 190g block, that’s wild.
PEDESTRIAN.TV have reached out to Cadbury for comment (we’ve specifically asked if / when they’ll be available again) and we will keep you updated as soon as we know.
Our hot tip? Forget Cryptocurrency and tie all of your savings up in saccharine dairy products.
Sweet.
