WATCH: ‘Cause People Need Telling, A US Cinema Made An Anti-Pokemon PSA

There’s a time and a place for everything, and despite popular opinion the time and place for Pokémon GO is apparently not “anytime” and “everywhere.

There’s still some venues that have to remain sacrosanct, free of the distraction of catching them all. Safe zones, if you will.
Like, for example, movie theatres. Just as you don’t wanna be that guy/gal drawing the ire of the room by lighting up your smartphone to text mid-flick, so too should you be aiming to avoid flinging the odd Pokéball during the second act.
The Alamo Drafthouse, one of the unassailably coolest cinemas in the US and probably even the world, has a knack for creating super great cinema etiquette PSA videos; their anti-texting one that featured a highly entertaining irate voicemail from a disgruntled customer lit the net on fire when it was released in 2011.
And now, because this is the world we live in now, the Drafthouse has produced one to remind you not to train your Pokemans during the film.
Better still, they managed to do it using the iconic “WHAT’S IN THE BOX??” scene from ‘Se7en.’ Because fun will never die.

Gotta catch ’em all! But only before the lights go down.

Source: YouTube.

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