How Good: It’s The Iconic’s Birthday & It’s Slinging Us Up To 40% Off To Celebrate

At PEDESTRIAN.TV, we independently choose and write about stuff we love and think you’ll froth too. We have affiliate partnerships so we might get a bit of money from any purchase you make based on our recs, cool? Cool. FYI – prices are accurate and items in stock at the time of posting.

Folks, I don’t know about you, but I’m ready to spend some serious dosh during THE ICONIC’s big birthday sale. Why? Because the seasons are changing and my wardrobe is not prepared. In the past couple of weeks, we’ve experienced everything from blistering heatwaves to nipples that could cut diamonds, and ya girl needs clothes to dress accordingly.

So, of course, I’m going to turn to my one-stop-shop, THE ICONIC, to fulfil all my needs (no, seriously, they even sell sex toys now). From now until midnight on October 2, everything from men’s and women’s clothing to beauty products and homewares will be slashed by up to 40 per cent, so you’re bound to find some fresh ‘fits ahead of summer.

Let’s suss out a few of my personal faves from THE ICONIC’s sale to get the ball rolling, shall we?

TL;DR: Here’s what you can expect from THE ICONIC’s big blowout:

Note: All discounts will be applied at the checkout. 

Shop THE ICONIC’s Birthday Sale

ABRAND FT. ELSA HOSK Pleated Mini Skirt

ABRAND FT. ELSA HOSK Pleated Mini Skirt, $76.96 (usually $109.95)

Ooft, mini skirts are going to be back in a biiiiiig way this summer, so why not lean in?

AERE Porter Organic Cotton Polo

AERE Porter Organic Cotton Polo, $70 (usually $100)

Lads, listen to me when I tell you that a shirt like this looks ten times better than your go-to cotton tee.


AERE Strapless Linen Maxi Dress

AERE Strapless Linen Maxi Dress, $224 (usually $320)

Friends, if it feels like every weekend over the next few months you have some kind of social occasion, consider this gorgeous strapless dress from AERE your new uniform.

Staple Stretch Chino Shorts

Staple Stretch Chino Shorts, $29.99 (usually $49.99)

Coming in three different colours, the Staple Stretch Chino Shorts are a great addition to any wardrobe, especially when they’re under $30.


Levi’s Curve 501 Jeans

Levi’s Curve 501 Jeans, $79 (usually $159.95)

Still trying to hunt down the perfect pair of jeans? Let us introduce you to Levi’s 501 Jeans, the wardrobe staple you never knew you needed. They’re timeless, relaxed-fit jeans that can be dressed up or down depending on the occasion.

Wrangler Aztec Camera Baggy Tee

Wrangler Aztec Camera Baggy Tee, $41.96 (usually $59.95)

If cool but casual is your vibe, this Wrangler tee should be added to your cart immediately.


Coach Glovetanned Leather Small Dakota Bucket Bag

Coach Glovetanned Leather Small Dakota Bucket Bag, $435 (usually $725)

I shouldn’t have to tell you that now is the perfect time to buy a designer bag.

St Goliath Illusion Shorts

St Goliath Illusion Shorts, $34.99 (usually $49.99)

Need some new lightweight shorts for summer? I think so.


Spurr Paris Heels

Spurr Paris Heels, $35.99 (usually $59.99)

If you desperately need cute heels for work, you can’t go wrong with a pair of classic pointy-toe slingbacks like these ones.

Nike Court Legacy Sneakers

Nike Court Legacy Sneakers, $70 (usually $100)

Freshen up your white sneaker wardrobe with a pair of Nike’s vintage-inspired Count Legacey sneaks.


Raie Eyewear Ivy

Raie Eyewear Ivy, $97.30 (usually $139)

Okay, but we can’t be the only ones obsessed with these Raie sunnies. Plus, they’re as cheap as they’re ever going to get, so might as well bag ’em now.

Rhythm Pineapple Stripe SS Shirt

Rhythm Pineapple Stripe SS Shirt, $62.99 (usually $89.99)

This Rhythm shirt is begging to be worn on a summer arvo at the pub.


Minima Esenciales Blake Off Shoulder Jersey Top

Minima Esenciales Blake Off Shoulder Jersey Top, $84 (usually $120)

It’s giving Sandy from Grease and I need it in both colours.

BOSS Cloud

Lover Giselle Lace Slip Dress


Lover Giselle Lace Slip Dress, $182 (usually $260)

And last, but certainly not least, I’m adding this silk/lace slip dress to my cart because you just know I can wear it to all 135 weddings I’m jetting off to this summer.

Of course, these are just a few of my favourite pieces from THE ICONIC’s sale, you can find your own by bashing that big button below.

Image Credit: THE ICONIC Instagram