Friendly Reminder: Savage x Fenty Is Here & It’s Already Selling Out Fast

Savage x Fenty, the affordable lingerie line brought to you by Rihanna and TechStyle is finally here and unsurprisingly, people are very excited. To deal with the hype, eager customers had to camp out in a virtual line so that the website wouldn’t crash.

Customers had to virtually camp out. Yes, Twitter were pissed. 

But first, Rihanna unleashed the news just a coupla hours ago via her social medias:

Much alike Riri’s other casual venture into the beauty world AKA Fenty Beauty, the new lingerie line has been hailed as inclusive and sexy. Bra sizes come in every nude shade and in an assortment of fabrics with sizes starting from 3A to 44DD. Underwear sizes begin at XS to 3XL.

For us Aussies, prices are already set in AUD with GST and all that calculated at checkout as per usual.

So to celebrate the line, Rihanna threw a launch part in Brooklyn complete with holograms of our queen modelling a coupla of the looks.

As reported by WWD Rihanna said at the launch:

“I hope you’re enjoying the evening so far. We put this together especially for you guys, ’cause this is a project we’ve been working on for a few years now, believe it or not. We’ve been working on it with the most amazing partners, TechStyle… TechStyle, the only thing they care about is the customer and it’s really the reason I decided to partner with them to create this brand Savage X Fenty because the only thing I really care about is the customer, too, my fans.”

The fab four collections on offer are called On the Reg, U Cute, Damn, and Black Widow. On the Reg, being the main collection, is made up of a bunch of everyday essentials you absolutely need right this instant.

And now to Twitter responding to the wait time because it’s a giggle:

Also, it’s been four hours and:

Savage x Fenty

But never fear, there are still plenty available so click HERE asap to get your hands on them.

Also, if you’re keen to sign up to their subscription package then you’ll score 48 hour early access to the brand’s latest drops, members only access to limited edition collections, and free shipping both ways. Subscriptions will send you back 50 bucks annually which is not too bad. To sign-up, click HERE.

P.S You all need this robe:

Last one, because this is just adorable: