Michael B. Jordan has kicked many career goals over the past 12 months: he was excellent as a Marvel villain in the hugely successful Black Panther, he was also excellent in the less successful but still enjoyable Creed 2, and he was named as the first male face of luxe clothing and accessories label Coach. Get it, MBJ.

And today, the first pics of Michael doing his greatest Zoolander impersonation in Coach’s new Coach Men’s campaign have appeared, and boy are they good! Just look at the fashion. It’s the style that I’m really here for.

Check out that stunningly handsome bag. And that jacket… that jacket definitely works out.

The good people over at Coach also revealed pics from the shoot, understanding that certain people have an extreme thirst for looking at clothing, accessories, and not in any way at the gloriously attractive man wearing them. Not at all.

Here’s a very good-looking outfit posing against a car:

Michael B. Jordan Coach
Credit: Coach

And a bumbag just looking like a massive babe in front of a caravan:

Michael B. Jordan Coach
Credit: Coach

And a t-shirt not at all showing of any sort of well-toned bicep whatsoever:

Michael B. Jordan Coach
Credit: Coach

And a… ah fuck it, I’ve got nothing for this one. Just look at that smile. I swoon.

Michael B. Jordan Coach
Credit: Coach

The Coach Men’s Spring 2019 campaign is Michael’s first stint in front of the camera for the brand, and if these piccies are anything to go by, Summer 2019 is going to be hot AF.

Temperature-wise, I mean.

Image: Instagram / @coach