Here we go again: Ksubi and General Pants Co. are the latest clothing retailers to be embroiled in the neverending ‘Sex Sells’ debate in fashion after an advertising campaign devised for a collaboration between the brands has been censored.
Ksubi’s capsule collection for General Pants entitled ‘Sex! & Fashion’ launched at the end of April.
After receiving consumer backlash about the sexually provocative imagery (which seems like an intentional satirical commentary on the concept of “sex sells”), General Pants and Ksubi have made the decision to censor the campaign from tomorrow (May 3) so it will appear with a black panel across the model’s topless torso emblazoned with the text ‘CENSORED’.
Image via General Pants facebook profile
General Pants CEO Craig King said, “We made a decision on Friday after we’d heard some of the responses and consulted with Ksubi that we’d be altering the imagery to diffuse the situation.”
The initial ad concept was presumably intended to be tongue-in-cheek, but complainants suggest that the imagery is just not appropriate for a family shopping centre.
We know how much you guys love a good censorship debate so tell us what you think of campaign and the brands’ decision to censor it in the comment section. Open forum!
Via Ragtrader
