Presumably before they appeared at the Grammys as nominees for ‘Best Urban Contemporary Album’, and after they had ‘Straya frothing at Laneway, The Internet found time to collab with Ksubi.

General Pants Co. – the Aussie label’s exclusive home – today announced the six-strong group as the face(s) of its new Safe in Heaven Dead collection.

“The Internet are driving a new soul movement and fighting against current day narcissisms, a vision that mirrors Ksubi’s brand ethos,” read a statement. “The Internet were the first and only choice to front Ksubi’s latest collection.”

Shot in Sydney by renowned snapper Max Doyle and styled by Pip Edwards, the campaign images are fkn A++++++ and make us want to buy all the things immediately.

Here’s a selection:

Ksubi Catches The Internet In Its World Wide Web For Rad New Campaign

Ksubi Catches The Internet In Its World Wide Web For Rad New Campaign

Ksubi Catches The Internet In Its World Wide Web For Rad New Campaign

Ksubi Catches The Internet In Its World Wide Web For Rad New Campaign

Co-founder Syd AKA ‘Syd Tha Kid’ loved working with Ksubi, would 10/10 shoot again.

“It was dope,” she says. “What was cool is it wasn’t nothin’ too crazy, like nothing we wouldn’t wear so it was an awesome cool shoot.”

Here’s a sneak peek BTS:


Brb, spending.

Ksubi’s Safe in Heaven Dead collection will be available exclusively at General Pants co. both in-store and online at from February 22.


Photos: Supplied / Max Doyle.