If you’ve ever wiled away an hour or seventeen trawling through galleries of the street style on display outside international show venues, you’ll no doubt be familiar with Julia Sarr-Jamois’ inimitable brand of personal style.
Her deft ability to mix pared down wardrobe staples with texture, pattern and colour brighter than your future is nonpareil. It’s a sensibility that also runs through her work as both a stylist, a contributing editor-at-large to magazines like Wonderland and i-D and in her latest role as one of THE ICONIC’s aptly-named icons of fashion for a new campaign in which Sarr-Jamois stars alongside the heavenly Foxes and antipodean screen alum Samara Weaving in the latest drop from labels like River Island.
In occasion of the latter feat, we had Julia draft you up a rough itinerary to help you make the most of London’s iconic streets next time you just happen to be in London, as seen through the eyes of one of the city’s singular tastemakers.
In other words, this is her England:
WHERE DO YOU SHOP ONLINE?
I don’t shop online a lot but when I heard about the 3 hour delivery time on The Iconic I was pretty impressed. Someone needs to bring that to England!
FAILING THAT, WHERE DO YOU LOVE SHOPPING IRL?
Dover Street, Liberty and Harrods, I like a department store because they have everything!
Address: 17-18 Dover St, London W1S 4LT, United Kingdom
Phone: +44 20 7518 0680
Hours: 11:00am-7:00pm Monday to Saturday; 12:00pm-5:00pm Sunday
Address: Regent St, London W1B 5AH, United Kingdom
Phone: +44 (0) 207 734 1234
Hours: 10:00am – 8:00pm, Monday – Saturday; 12:00pm – 6:00pm Sunday
Address: 87-135 Brompton Rd, London SW1X 7XL, United Kingdom
Phone: +44 (0) 20 7730 1234
Hours: 10:00am – 9:00pm Monday to Saturday; 11:30am – 6:00pm Sunday
WHERE CAN WE SCORE A+ VINTAGE THAT DOESN’T REEK OF MOTHBALLS?
Rellik is the best for vintage and it’s always in great condition.
RELLIK
Address: 8 Golborne Rd, London W10 5NW, United Kingdom
Phone: +44 20 8962 0089
Hours: 10:00am – 6:00pm Tuesday – Saturday; Closed Monday and Sunday
IF YOU’RE LOOKING FOR SOMETHING TO EAT ON THE STREETS, WHERE DO YOU GO?
I love
The Wolseley, it has the best interior and delicious food. I also love
Elephant in Brixton, I’m always there, it’s the only place I go to in the market.
THE WOLSELEY
Address: 160 Piccadilly, London W1J 9EB, United Kingdom
Phone: +44 20 7499 6996
Hours: Monday – Sunday 11:30am – Midnight; Sunday 11:00am – 11:00pm
Address: 55 Granville Arcade, Brixton Village Market, Coldharbour Lane, Brixton SW9 8PS
Phone: 07715 439857
Hours: Tuesday 12:00pm – 5:30pm; Wednesday 12:00pm – 4:00pm; Thursday 12:00pm- 4:00pm, 6:00pm to 10:00pm; Friday 12:00pm – 4:00pm, 6:00pm – 10:00pm; Saturday 12:00pm to 4:00pm, 6:00pm to 10:00pm; Sunday 12:00 – 5:00pm; Closed Monday.
WHERE SHOULD WE GO FOR A DRINK AFTER?
Chiltern Firehouse, the bar is the perfect colour marble.
CHILTERN FIREHOUSE
Address: 1 Chiltern St, Marylebone, London W1U 7PA, United Kingdom
Phone: +44 20 7073 7676
Hours: 6:00pm – 12:00pm
WHAT’S LONDON’S BEST KEPT SECRET AND YOUR FAVOURITE TOURIST TRAP?
There are so many beautiful parks in London, [and] probably anywhere around central London.
WHERE WOULD YOU TAKE FRIENDS WHO WERE ONLY IN TOWN FOR A WEEKEND?
Breakfast at The Wolseley, a bit of shopping in Dover Street, before a stroll around Green Park; the walk up to Mount Street has all the best shops and another fave of mine, Scott’s. I’d stop there for lunch then head to Brixton, then maybe see a film at The Ritzy Cinema and dinner at Elephant.
Address: 20 Mount St, London W1K 2HE, United Kingdom
Phone: +44 20 7495 7309
Hours: Monday – Saturday 12:00pm – 10:30pm; Sunday 12:00pm – 10:00pm
Website: