You may remember Knickers, the frankly enormous Holstein Friesian steer, who dominated social media last year. In fact, I’d be more surprised if you didn’t: mesmerising footage of him towering over other cows on a West Australian property made news worldwide.

Now, for the first time, you could acquire some of that social media clout by meeting Knickers in the flesh – with proceeds from the encounter going to an extremely good cause.

Farmer Geoff Pearson has announced Knickers will make his public debut at WA’s upcoming Brunswick Agricultural Show, where a gold coin donation will allow punters to take a selfie with the 1.94-metre-tall fella.

“Knickers hasn’t been seen by a lot of people,” Pearson told PEDESTRIAN.TV, adding the upcoming show might be “the only chance” for folks to get up close and personal with the 1,400kg unit.

In a stroke of genius, proceeds from his showing will go towards the Blue Tree Project, a not-for-profit which promotes the discussion of mental health in rural communities.

As huge portions of Australia battle with the life-changing impacts of drought, the Blue Tree Project promotes the message “there will always be someone who you can talk to, and someone who will listen.”

It’s unlikely Knickers will be touring around Australia any time soon. In addition to fashioning a new ramp just to get Knickers onto the truck, Pearson says his other, normal cows take precedence over bovine superstardom.

“Cattle is our livelihood” and “time is the enemy,” Pearson said, dispelling dreams of Knickers stomping down Bourke Street Mall any time soon.

You best head down to the Brunswick Agricultural Show from October 26 if you want to see the big boy – and chuck a few dollars towards a campaign influencing discussions about mental health.


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Source: Today Tonight
Image: ABC News