In a huge boon for pie-related business news, Qantas chief executive Alan Joyce had a pie smashed into his face by some old bloke during a business breakfast in Perth this morning.

Joyce was the keynote speaker at the West Business Leadership Matters event at the Hyatt Regency. He was addressing the crowd when some old fella appeared behind him holding a lemon meringue pie in his hand, which he promptly hurled directly into the face of the airline chief.

The bloke promptly walked off stage, his mission clearly completed. Here’s a photo of the aftermath, courtesy of Seven:

According to the West Australian, the man appeared to be in his 60s or 70s. Guests were unsure if this was just an extremely weird part of an otherwise dour presentation, and only became aware that it absolutely was not when Joyce said “I don’t know what that was about,” and left the stage to clean up.

The pie thrower is being interviewed by police. Well, mate, whatever your point was: you made it. Good one.

Source: The West Australian.

Photo: Getty Images.