It gave us Miranda Kerr via its annual model search. It gave us endless amounts of advice on one’s lady bits and the like, much of which was recently proven to be more factual than any *actual* health magazine. It gave us A5 posters of Hanson and Devon Sawa.
But Dolly – which has been on newsstands since 1970 – is officially no more, after its print edition was given the axe by German-owned publisher Bauer Media just seven months after it was taken bi-monthly (typically the death knell for magazines).
“Dolly readers predominantly engage with the brand on digital and social platforms and they do so with greater frequency than is possible with a bi-monthly magazine, this means it’s no longer feasible to continue publishing the magazine on a regular basis,” Nick Chan, Bauer CEO, said in a statement.
It’s a damn shame to see it go, particularly given its current editor Josephine Rozenberg-Clarke and her team – already drastically downsized – have been pumping out super-fresh, revived covers and some genuinely interesting content of late.
Staff were told of the magazine’s closure this afternoon and are expected to be offered other positions within the company, though voluntary redundancy is also on the table.
RIP Dolly. You’ll be sorely missed.