A woman has tragically died after falling from the cliffs at Sydney’s Diamond Bay this morning.

A spokesperson for the NSW Police told press that emergency services were called to the scene at approximately 11.20 this morning, according to The Guardian. Emergency services commenced a rescue operation but the woman died at the scene.

The victim is believed to be a 27-year-old woman from Sydney, but police are yet to make a formal identification.

Authorities continue to investigate the cause of the incident, but it is currently believed to be “misadventure”.

Witnesses at the scene told police that the woman appeared to be taking selfies before she fell, however a formal investigation is still underway.

A Westpac Life Saver Rescue Helicopter was sent to the scene where a rescue officer attempted to perform CPR on the victim.

The picturesque location is popular for photo opportunities from tourists and thrill-seekers, who often risk their safety to get a good picture on the cliffs. Earlier this year, the Waverley City Council passed a motion to look into preventative measures to minimise incidents in the area.

There have been multiple injuries and fatalities at different cliffs in Sydney in recent years. The Diamond Bay area made headlines in April after influencers were caught going to dangerous lengths to get a good photo.

“Don’t jump over the fences, don’t ignore the signage,” Westpac Life Saver Rescue Helicopters’ Stephen Leahy said earlier this year. “It’s really easy just to take that one step too far for the perfect picture and then you’re in dire straits.”

The hashtag #diamondbay is popular on social media, with over 20,000 photos tagged in the location, many of which show punters getting dangerously close to the cliff face for the perfect shot.

A police investigation into the death remains ongoing.

Image: Getty Images / iStock