Not since the days of Rob the Dentist has the dental industry successfully delivered an advertising campaign that captures the hearts and minds of the viewing public. Many have tried, few have succeeded. But advertising in the post-Mad Men world is a bold frontier, with people pushing boundaries of what’s considered an ad.
So with that in mind, here’s Delta Goodrem singing a typically breathy cover of Joe Cocker‘s “You Can Leave Your Hat On” whilst simultaneously stripping (kind of) to promote a new line of teeth strips.
Get it? Stripping? Strips? Pretty clever.
But let’s just point out for a goddamned second the fact the despite the song specifically telling her that she can leave her hat on, she does PRECISELY THE OPPOSITE at 1:07. The nerve! The gall! The sheer anarchy of it all!
Delta Goodrem: Letting us all know that it’s 2014 and punk still isn’t dead.