An official announcement has gone up on The Internet™ with the news that Kanye West’s creative haus has entered into a partnership with JAY Z’s entertainment company; meaning the recording and touring side of things, DONDA Music, is now managed by Roc Nation.
According to the press release West’s G.O.O.D. Music will not be affected by the merging of personal brands and presumably this will give The DONDA Family more time to focus on the design and content side of things. After all, those Nike AIR YEEZY‘s are not going to guerilla market themselves.
Praise be.
