It isn’t even 9am yet, and we’ll be damned if we find a funnier story today than this:
Bankrupt rapper Curtis ’50 Cent’ Jackson has started doing campaign ads for Hostelworld, a global hostel-booking website.
These are not your normal advert. No they are not.
Fiddy’s ads are shot in the style of MTV Cribs – the first instalment shows him showing us around a very clean and fancy-lookin’ Barcelona hostel.
He says hello to girls poolside, he plays foosball, he sniffs the sheets to make sure they’re clean (“DAMN, that’s a fresh sheet!”), he jumps on beds and he enjoys the social nature of the after-hours hostel drinking culture (“Da Club”).
The ads are aptly named, ‘In Da Hostel’, and the campaign slogan is ‘All bling with no sting’. In sparkly diamanté letters.
Hostelworld’s chief marketing officer Otto Rosenberger sounds chuffed with himself, and he bloody well should be:
“We are so happy to have converted 50 Cent into a hosteller – he’s found the best way to live like a millionaire without having to part with crazy amounts of money in the process.We look forward to welcoming the rest of the world’s music elite at our hostels very soon.”
And so, please enjoy the next 2 minutes and 28 seconds of pure wonderfulness:
Source/Photo: Hostelworld.
