Radio in Australia is a pretty tough battleground, allowing ratings favouites like Hamish and Andy to command a metric shitload of money, but the newest figures for the major cities are in, and have confirmed that, circa 2015, people really, really like listening to triple j.
There have been ratings wins for commercial broadcasters – Sydney’s 2Day FM saw breakfast duo Dan and Maz‘s share rise, while Hamish and Andy fended off drive-time rivals nationally – but the ABC’s youth network have clearly had a very strong few months.
You can peruse the latest round of GfK ratings in one big fuck-off spreadsheet here, but the short version is that triple j have come out equal or on top in Sydney, Melbourne, Brisbane, Perth and Adelaide in the coveted 25-39 demographic.
Ratings are also very strong – and growing – the 18-24 age bracket, with triple j narrowly edging out NOVA96.9 in Sydney and coming close to NOVA’s share in almost all other cities surveyed except Adelaide.
Perth, the home of Tame Impala and Birds Of Tokyo, is apparently one of triple j’s biggest areas, though, with the station handily winning both the 18-24 and the 25-39 demographics there. Go Perth.
The network has gotten hella exposure in the last year year, thanks to the Tay 4 Hottest 100 debacle, and our own rolling coverage of everything Matt Okine says or does (including the thing with him sucking his own dick – #neverforget).
WHAT DOES THIS ALL MEAN? Can triple j keep calling themselves alternative now that the number show they’ve well and truly gone mainstream? Will Matt Okine attempt suck his own dick again in celebration?
We’re on tenterhooks waiting to find out.
Photo: Don Arnold via Getty Images
