Biscuit overlords Arnott’s have been absolutely shellacked by lovers of baked treats Australia-wide, after it was revealed they’ve cutting the number of individual packs of Tiny Teddy’s in multi-pack boxes from 10 to 8 – without reducing their RRP.
Arnott’s haven’t stopped there, either. The much-fucked-with BBQ and Pizza Shapes have faced similar multi-pack cutbacks. While not quite the debacle that was their foray into ‘improving’ those flavours, punters are still ropeable.
Worth noting: they’ve introduced bigger variety packs which will still come in at an equivalent cost / biscuit ratio as the axed ten-packs, but the loss is still keenly felt.
Arnott’s claims the change is a green one, too. In response to one disgruntled masticator, they wrote “we’ve moved our portion-sized snack-packs into more environmentally-friendly cardboard boxes that fit better on the supermarket shelf and in your pantry.”
It definitely appears the big guns are getting involved in this one, too. (Maybe. Look, okay, probably not.)
@ArnottsBikkies do you have somebody I can contact with a media inquiry? Thanks.
— Leigh Sales (@leighsales) July 24, 2017
Of course, all of this comes after their triumphant announcement that Peters ice cream is now offering a slew of gr8 bikkie collaborations. A massively tumultuous week in the world of crackers, then.
Source: Herald Sun.
Photo: @lemunkytoto / Instagram.
