Uber-expensive fitness company and maker of really cooked ads, Peloton, is coming to Australia if you’ve got a burning desire to drop a small fortune on an exercise bike.
To jog (or… cycle) your memory, here’s the cursed ad that made Peloton a household name outside of the circles of rich and famous people who were usually buying them.
But now Peloton is coming down under, and for the measly price of $2,895 for the base-model bike, you too can make weird vlogs about your exercise bike.
The company will expand into the Australian market in the second half of this year, allowing Aussies to tune in to live-streamed exercise classes alongside the brand’s 4.4 million-strong fitness cult.
“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia”‘ Peloton international managing director Kevin Cornils said in a statement.
“Our global growth is fuelled by our passionate, growing community of over 4.4 million members who choose Peloton as their go-to fitness solution, anytime, anywhere.
“We cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon.”
Honestly, I’m not quite sure who can actually justify one of these wildly spenno bikes. Prices START at $2,895 for the base model, or $3,695 for the Bike+ model, and that’s not even including the $59/month membership cost that is essential to use the bike as intended.
To put that into perspective for you, the average Australian spends $79/month ($948/year) on gym memberships. But can you really put a price on fitness? Well, apparently you can.
But if you’ve been dying to just give it a go, you’ll be pleased to know that you’ll be able to trial the bike at showrooms in both Melbourne and Sydney, where you can challenge your inner Peloton Girl without having to sell a kidney.