Jack Black is coming to YouTube, folks, and it looks like he’s gonna be doing some gaming. The actor has created a channel called Jablinski Games and posted a single announcement video in which he says it’s going to be bigger than both Ninja and PewDiePie.

As The Verge points out, the short video also makes reference to the latter channel with the chair thing, which is apparently an inside joke that fans of PewDiePie would understand. I don’t get it, but I also think PewDiePie is a piece of shit, so there you go. Suss out the clip for yourself below.

“I am proud to announce the launch of my new channel, Jablinski” the video description reads. “This channel will have games, food, and life.” It also points out that his son shot, directed, and edited the video, which probably explains the jokes only a 14-year-old would know. It’s made pretty clear in his first comment, as well.

“I just want to clarify that there is no production behind this. This is all my son. He’s holding me hostage and I can’t be Tracer. help…” For those unfamiliar with gaming, Tracer is a playable character in the game Overwatch.

Black’s son also runs a meme channel on Instagram, which also explains the banner on the Jablinski page, which is a meme known as Sakurai Kirby,” which is just as exhausting to think about as it is to explain, so I’ll let you Google that one if you’re curious.

It looks like the plan is to post a new video every Friday to be shot and edited by his son. It’s unclear whether he’ll be letting Black run the show, or whether he’ll just be a mouthpiece for some kind of weird meme fever dream. I guess it’ll be entertaining either way.

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Image: YouTube / Jablinski Games