Okay, so we thought monogramming was kinda reaching the end of it’s fashion life-span. Lately it seems you can get everything under the sun monogrammed, and it’s like – do we need to have our initials on that much shit? Surely not.
“Over the past few years customisation seemed to blow up, but it just wasn’t being executed to our taste,” explains co-founder Josh. “So we thought we would sit down and design the perfect bag to accompany the trend. The metal letters made a lot of sense. There is something so strong and bold about hardware, and it’s a trend a lot of international designers are using. It’s sexy and strong – you can’t argue with that.”
Not ones to do things in halves, the bags are pebbled leather, with a heavy metal chain with an adjustable soft leather strap. According to their site, they’ll fit your iPhone, wallet and essentials – hello, new party bag. Currently, the letters are only available in silver, but gold is on the way – hell yeah.
“Alt.Armour is the very first customisable metal lettering accessory label,” says Josh. “Each bag is hand installed and made to order. We currently offer A – Z in silver, and can announce as of today that a gold lettering will be available in the coming months, with pre orders available in coming weeks.”
“We’re launching a line of accessories to accompany our bags, these will be on pre order shortly,” he says. “No fur pom-poms – but unique, edgy designs that will echo our strong brand attitude.”