You’ve gotta hand it to Telstra – their new marketing strategy is a stroke of genius. Instead of trying what some brands do – attempting to “go viral” with a campaign that has no guarantee for success – Telstra have recruited some real life viral mega stars whose SEO cache they can just piggyback off.
Last week the tel-com giant announced that they’re bringing Rebecca Black – the teen singer of cyber-anthem “Friday” – to Australia for a special show . Telstra have hired another YouTube sensation to boost the launch of the new Telstra 4G network: Dancing Matt, the easygoing guy who jigged his way around the world spreading smiles and the jazz walk.
Memes: It’s how we connect.
Dancing Matt for Telstra 4G
Rebecca Black for Telstra
What meme could be next?
