Swarovski’s Valentine’s Day Campaign Is All About Diversity, Is Also V V Cute

Equality was undoubtedly the conversation of 2017, especially when it came to LGBTQI rights. Multiple countries (including Australia) finally legalised same-sex marriage, and with that came a celebration of love in all it’s forms, which has been pretty damn special.

Swarovski‘s gorgeous and inclusive Valentine’s Day campaign is an extension of this. Titled #BrillianceForAll, they’ve used some primo social media star couples looking all loved up and cute. It’s super inclusive, all about celebrating love in all it’s forms, and it’s just really…. nice, guys.

Here’s The Blonde Salad‘s Chiara Ferragni, and her fiance Fedez.

Model Malaika Firth and her partner Malik Lindo:

Model Ruth Bell and her partner Veronika Krajplova.:

And model DUO Kim Willecke and Sean Dubberke.

Who knew so many attractive couples existed in this world?

Creative Director Natalie Colin explained the inspiration behind the photo series.

Love conquers all, and love has so many facets. Swarovski is proud to speak up for diversity and all expressions of love. Therefore, in this collection, we have other love symbols in addition to the
traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone’s taste. Every piece is infused with messages of diversity and freedom to love that are very important to me – and to everyone.

Sigh. LOVE, right?