Today UK-based online retail behemoth, ASOS, launches its first ever region-specific collection for Australian shoppers in an initiative called ‘ASOS In Your World’. This is the first time the retailer has designed collections exclusively catering to and available for a singular international market. After browsing what’s on offer for both dudes and girls, the designers have articulated a brightly coloured ‘beach party’ vibe aimed at shoppers looking for a fresh, fun and affordable look this summer. Here are our top picks…
FOR THE GUYS
Every man needs a party shirt. Not only does a loud print make you look like a fun kinda guy, but has been proven to turn 9 out of 10 wearers into better dancers*. The splashy monochrome on the “Shirt With Scrawl Print” is slightly less obnoxious than the even louder multi-coloured incarnation of the party shirt, first referenced in Bible’s Book of Genesis. This shirt is made from cotton and retails at $42.39.
*This statistic is not empirically proven.
If you don’t have the Kanye clams required to invest in an Emma Mulholland napsack, here is the perfect wallet-friendly alternative in which you can indulge your love of psychedelic rainbow animalia. The “House Party Animal Backpack” is a breezy $33.91.
Skinny legged shorts were one of last summer’s most loathsome trends and look good on nobody. It’s nice to see the return of a more relaxed fit this season. Observing a strange man’s squashed cock and balls is really only acceptable (and purely as a way to stifle incredulity) when that package belongs to Jon Hamm. The “Chino Shorts With Acid Wash” are a smart pant made from cotton and cost $37.30.
FOR THE GIRLS
Everyone needs something in soft slouchy denim for whacking on over a swimsuit in the summer months. The “Denim Boyfriend Shirt With Roll Sleeve” is a great staple for making out under the dock, rolling in the arcade or any other activities mentioned in Grease hit “Summer Nights”. It’s $54.26.
For occasions requiring a slightly more formal dress code we like the “Bandeau Dress In Floral Print”, featuring a pretty print with enough skin-exposing properties for showing off your awesome fake (sun safety first!) tan, and a flattering a-line cut in a slightly stretchy viscose/elastane blend. It costs $152.60.
The use of neoprene by fashion houses like Balenciaga, Jil Sander and Dion Lee has lifted the humble wetsuit to high fashion status. Why shouldn’t it be the same for traditionally non-beautiful reef hopping spats? Similar styles were seen on the runways at Christopher Kane for Spring/Summer 2012, and these colour blocked sandals make a super cute alternative to a pair of Havianas. The “Pool Slide Sandals” are $42.39.
Browse the full collection at www.asos.com/au.
This week ASOS is holding three public events (Sydney only) to celebrate the launch:
Tuesday October 9th – ASOS House Party – Fredas, Chippendale, Sydney
Wednesday October 10th – ASOS Salon – Sydney Opera House, Sydney
Thursday October 11th – ASOS Beach – Beach Haus, Potts Point, Sydney