Imagine being the kind of person who’d get upset enough about a same-sex couple kissing in an ad for ice cream that you’d complain to the Advertising Standards Board (ASB). Now, imagine having your claim completely and utterly dismissed.
One curmudgeonly human is feelin’ that way right about now, ’cause the powers that be have deemed Magnum’s new ad to be totally above board.
However, the ASB did take this one seriously – and found the complaint lacking in some significant areas regardless.
“Consumers viewing the advertisement are not being prejudiced or treated or portrayed unjustly or unfairly by the imagery in the wedding scene.”
As far as we’re concerned, the most worrying thing about the ad is the fact the couple don’t change out of their wedding gowns before chowing down on their frosty treats. That’s a dangerous precedent, right there.
Photo: Magnum / YouTube.