Levi’s Drop A Primo Pride Collection & 100% Of Proceeds Go To LGBTIQ Charities

Levi’s just dropped this year’s Pride Collection, and it’s a doozy.

The best bit? 100% – yep, 100% – of the proceeds from sales of the Pride Collection will be donated to charities that benefit the LGBTQI community. This isn’t just cashing in on a trend, this is the real-deal, folks.

All of the items are designed to be customised by the owner, and are entirely unisex.

Some of our fave pieces? This sleeveless tee.

This epic jacket:

These incred rainbow suspenders:

And the ‘I Am’ tee:

The entire collection is available online now, so head to the Levi’s site if you want in.