Unlike the culinary disappointment that is its leafy green namesake, COS (Collection of Style) is substantial, chic and elegant.
H&M’s upscale sister label and the first port of call for first year university students aspiring to look like a Raf Simons model, laid out back in February intentions to move into the Australian market, and now they’ve set a launch date.
In Spring 2014, the chic Scandi basics emporium currently operating 108 stores in 24 countries will open its first Down Under, launching in Melbourne on Friday the 28th of November. Located at the newly opened Strand shopping centre on Elizabeth Street, the store will feature women’s, men’s and children’s wear collections spread across 359 square metres of downbeat Scandinavian tranquility.
“Opening our first store in Australia and the first in the Southern Hemisphere is an exciting step for the brand,” said COS Managing Director Marie Honda. “We hope that people will enjoy exploring and experiencing the brand.”
