Fashion designers Domenico Dolce and Stefano Gabbana have released an apology video proclaiming their love for China, after a series of racially insensitive social medial posts potentially cut them off from one of the world’s biggest luxury goods markets.

“We have always been in love with China,” said Dolce, in a video posted to YouTube as well as the social networking site Weibo. “We love your culture and we certainly have much to learn. That is why we are sorry if we made mistakes in the way we expressed ourselves.”

“We will never forget this experience and it will certainly never happen again,” said Gabbana, adding that the pair asked for forgiveness from the bottom of their hearts. The video ended with the two saying “sorry” in Chinese.

Earlier this week, Dolce & Gabbana copped heavy criticism over a series of promotional videos for their planned Shanghai fashion extravaganza The Great Show, showing a Chinese woman attempting to eat various Italian foods with a set of chopsticks.

View this post on Instagram

#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

A post shared by Diet Prada ™ (@diet_prada) on

Soon after, fashion writer Michaela Travona revealed that she’d had a hostile exchange of DMs with Gabbana, in which he defended the campaign and made derogatory remarks about China, describing the country as a series of poop emojis.

View this post on Instagram

As @dolcegabbana prepares to mount their next runway show in Shanghai this coming evening (7:30PM) and the rest of Instagram fawns over what’s sure to be an overly lavish “love letter” to China, we’ll be wondering if we’ll see chopsticks as hair ornaments, take-out boxes as purses, or even kimonos misappropriated as Chinese costume. Time will tell. For now, we’ll let y’all simmer on this DM between Stefano and Dieter @michaelatranova (chronology is reversed in slides). Word has it that they’re still in the process of model casting (over 200 Asian girls scheduled)…wouldn’t let them walk the show if we were their agents lol. Also, curious what the Chinese government will think of their country being called shit basically…especially considering how strict they are on who to allow to enter the country on work visas based on a thorough social media background checks. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada

A post shared by Diet Prada ™ (@diet_prada) on

Various high-profile Chinese celebrities began to rally around the #BoycottDolce hashtag, and the backlash became so intense that the brand cancelled The Great Show, which had been billed as one of its biggest ever events outside of Italy.

Actress Zhang Ziyi said that the brand had “disgraced” itself and that she would never buy their designs again. D&G products then began to disappear from various Chinese websites, and the boycott spread to Hong Kong, where upscale department store Lane Crawford pulled products from the shelves.

At the time, D&G claimed that their Instagram account along with that of Gabbana himself had been hacked, although this apology video suggests that they realise the extent of the damage that has been done in China, which accounts for up to 30 percent of global luxury goods sales.

In a follow-up post yesterday, Diet Prada said that the loud and clear message to D&G and other designers is to “respect the consumers of the markets you want to profit from. You are not bestowing them a gift […], you’re taking their money.”

Source: ABC News
Image: Getty Images / Venturelli