In the battle for tablet and advertising supremacy between Apple and Samsung blood has been split, tears shed, both screens and the veneer of polite society have cracked and shattered.
However, the real winner from this tiring grudge match has emerged and it’s neither Apple, with its court appointed cool, nor Samsung, with their mocking take on Apple-generated hype. Instead an apple cider upstart in the UK, Somersby Cider, has parodied the best elements of both in their debut commercial, a witty one minute spot that combines the obsessive fanboy buzz surrounding Apple’s tech specs with the mocking satire of Samsung’s campaign to create a refreshing hybrid of the two.
Can you hear that? That distant rumbling is the sound of an entire marketing team’s backs being patted to a pulp, all the way in London.
via Buzzfeed
