I’m pretty sure this is what Kurt Cobain et al had in mind when they penned ‘Smells Like Teen Spirit‘ twenty years ago, right? Christopher Bailey, Chief Creative Officer at Burberry has provided his Burberry Body campaign, the face (and body) of which belongs to Rosie Huntington-Whiteley, a little-needed boost in the form of the fashion house’s first music single in collaboration with British band The Feeling.
Speaking with British Vogue, Bailey explained the significance of the soundtrack as follows: “Music is a hugely important facet of the Burberry world and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance. We worked with The Feeling, a band that I have long admired, on a unique recording of Rosé at Abbey Road. This exclusive string version captures the mood and spirit of the Burberry Body campaign perfectly.”
Frontman for The Feeling, Dan Gillespie Sells, elaborated further, stating: “We kept it very simple, but the strings give it a feeling of refinement and also heighten the emotions in the song. It’s great that Rosé has been rediscovered like this, and it was an honour to work with Burberry on this campaign; the brand that has a great connection with music.”
Strings, refinement, heightened emotions – whatever. Have you seen this campaign? If not, here it is once more with Feeling.
