Maybe sex doesn’t sell. No matter how many doe-eyed, tube sock wearing, round bottomed, racially ambiguous hotties they put on billboards and web banner ads, it doesn’t seem like American Apparel can keep it up for much longer. Sales revenues plunged in the last financial quarter and the shares have just gone down 41% – the biggest drop since the shares were first listed on the American Stock Exchange in 2006. I don’t have any money so know very little about this kind of thing, but according to the descending jagged line on the financial bar graphs, I take it this suggests they are up shit creek without apparel.
(Rock bottom pun. So sorry about that.)
They’ve probably spent too much money on sexy girl marketing campaigns and best bum competitions. It might be time for CEO Don Charney and co to hang up their overpriced poly/cotton t-shirts and non-prescription black rimmed spectacles and bid adieu to their legalised porn.
