SPONSORED EDITORIAL
History Lesson. The Adidas Superstar was first introduced in 1969 but didn’t really take off until a hip hop trio by the name of Run-D.M.C started rocking them in the 80’s. Hailing from the New York City borough of Queens, Joseph “Run” Simmons, Darryl “D.M.C.” McDaniels and Jason “Jam-Master Jay” Mizell quickly became synonymous with Adidas’ most iconic shoe and even wrote a song about the Superstar called “My Adidas” back in 1986.
And from those humble beginnings in hip hop and basketball culture, the Superstar’s unmistakable shelltoe and tri-stripe detailing is as iconic now as it was back then. That’s why Adidas has and will continue to celebrate its heritage through a Classics range that includes retro icons and new future classics. The newest collection sees the classic Superstar sit next to a range of bombastic basketball high tops and a new black leather model made in conjunction with Italian scooter godfathers Vespa.
Check out the Classics below or click here for more information.
