http://youtu.be/Go9rf9GmYpM
As the continued viral success of terrifying experiential marketing campaigns for movies like the Carrie reboot have made abundantly clear, convincing people they’re suffering from psychosis is the new advertising. The latest example – “Unbelievable” – comes from Pepsi Max’s UK division and chisels months off unsuspecting London commuters’ life expectancy by placing them in a confronting series of simulated horror scenarios involving UFOs, hungry tigers and grabby sea tentacles with the help of invisible technology which superimposes CGI nightmare fuel onto real time footage streamed from a camera hidden on the other side of the bus stop.
Either way, the key message of the stunt is that Pepsi Max will make your shit your underpants.
