From the same school of thought which brought us every Australian beer commercial immediately following the great metrosexual boom of 2005/06, comes this Tourism Tasmania campaign which targets cultured pretentious mainlanders and their inability to have fun. The campaign derides hipsters, foodies and workaholics, one of which you DEFINITELY ARE according to the painfully reductive quiz on their website (if you’re waiting for a TED talk to buffer on your iPad it’s actually a quick way to feel good about yourself).
Watch the spot below…
Via Mumbrella
