A while ago, we posted the delightful tale of filmmaker Peter Carstairs, whose Doritos advert ‘Ultrasound’ won a major Doritos competition in the US and ended up being played at Superbowl 50, which happened today.
The ad very cleverly toes the line of horrifying and hilarious, as we stated back at the start of January.
But, unfortunately, it appears to have gone right over the heads of almost every single American person. Don’t believe us? Have a browse of the ‘Doritos ad’ tag on Twitter right now, it’s a motherfkn ~warzone~.
Americans are seemingly convinced that the ad ‘depicts abortion’, and makes fun of ‘premature labour’ (which of course, is a really serious issue due to it potentially leading to fatality or severe disability). Including pro-choice group NARAL:
— NARAL (@NARAL) February 8, 2016
And while we’re not sure if it does – you can pretty clearly hear the doctor say that the woman is ‘ready to pop any day now’ – it’s left the American public dumbfounded, regardless.
DORITOS CHILL LMFAO https://t.co/hynqhYinyb
— Alex Romero (@whosalexander) February 8, 2016
— Carol Costello (@CarolCNN) February 8, 2016
Doritos need to find some chill ??? https://t.co/BjFpyt0P7e
— 77(3)12 God (@KnikBentley) February 8, 2016
Fielding birth-related questions from my daughters after that Doritos ad.
— Jon Armstrong (@blurb) February 8, 2016
So if I understand that ad correctly, @Doritos cause abortions.
— John Mackey (@Ostimusic) February 8, 2016
If u ain’t eatin doritos during my ultra sound than you ain’t bae
— tay (@tayalesia) February 8, 2016
[doritos staff meeting]
EXEC: ok but here me out on this… a baby shoots out of a woman’s uterus
— Shea Serrano (@SheaSerrano) February 7, 2016
An unborn baby just made an appearance in the Doritos #SB50 commercial. That was cool.
— Andrew Bair (@ProLifePolitics) February 7, 2016
— Only In Boston (@OnlyInBOS) February 7, 2016
That was a good contraception PSA by Doritos
— Ryan Martin (@ryanmartin) February 7, 2016
Doritos: we kill babies.
— Stephen Falk (@stephenfalk) February 7, 2016
Slightly traumatized by the gross Doritos ad. #SB50
— Rachel Sklar (@rachelsklar) February 7, 2016
— Peyton Clark (@peytonpclark) February 7, 2016
Bruh that Doritos commercial ?????? I can’t deal
— ???RU?RY 8th™ (@TeddyP3ndergraz) February 7, 2016
Obviously you didn’t see the Doritos one with the baby https://t.co/7QYNNKGq3y
— Eddie (@Eddiiiiieee) February 8, 2016
Idk which was crazier, the way the refs fucked over the panthers tonight, or the Doritos commercial with the baby lmao
— Radio?? (@LazarusCVO) February 8, 2016
the pregnant lady Doritos commercial had me weak asf
— 10/28?? (@_shayxxo) February 8, 2016
Tonight’s nightmares will be a mixture of the Doritos commercial and #puppymonkeybaby
— Adina Romaner (@AdinaRomaner3) February 8, 2016
OMG THAT DORITOS COMMERCIAL I’M DYING
— heather (@huntymoonariana) February 7, 2016
— Rare (@Rare) February 7, 2016
Creepy ultrasound baby is creepy. OMG, Doritos, wtf?
— Jessie Edwards (@jessie1013) February 7, 2016
That Doritos ad was chilling.
— Mindy Kaling (@mindykaling) February 7, 2016
“we’ll start with the idea of premature babies and then work backwards,” said the Doritos ad exec.
— Brandon McCarthy (@BMcCarthy32) February 7, 2016
Don’t worry though, The Rock and Al Roker absolutely fkn loved it:
That Doritos baby ultrasound commercial could win best commercial of #SB50. ??????
— Dwayne Johnson (@TheRock) February 7, 2016
Okay. Doritos just jumped to the top. PayPal wasted 5 million
— Al Roker (@alroker) February 7, 2016
Surprisingly enough, ‘Ultrasound’ didn’t win the Doritos grand prize (USD$1 million, and a chance to work with director Zack Snyder), an adorable ad featuring three thieving dogs making adorable plans to crime packets of Doritos did, instead:
— ZackSnyder (@ZackSnyder) February 8, 2016
But all in all – it seems as though an Aussie-made advert may well have broken the United States’ collective brains. But our sentiments lay with Twitter user @ditzkoff – ya’ll got far bigger fish to fry and more ridiculous things to attempt to apply logic to, America:
If you thought the Doritos ad was scary, you should hear what the Republican presidential candidates believe about childbirth.
— Dave Itzkoff (@ditzkoff) February 7, 2016