The US Is Extremely Horrified Over That Aussie-Made Doritos ‘Ultrasound’ Ad

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Published

February 8, 2016

A while ago, we posted the delightful tale of filmmaker Peter Carstairs, whose Doritos advert ‘Ultrasound’ won a major Doritos competition in the US and ended up being played at Superbowl 50, which happened today.

The ad very cleverly toes the line of horrifying and hilarious, as we stated back at the start of January.

But, unfortunately, it appears to have gone right over the heads of almost every single American person. Don’t believe us? Have a browse of the ‘Doritos ad’ tag on Twitter right now, it’s a motherfkn ~warzone~.

Americans are seemingly convinced that the ad ‘depicts abortion’, and makes fun of ‘premature labour’ (which of course, is a really serious issue due to it potentially leading to fatality or severe disability). Including pro-choice group NARAL:

#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50

— NARAL (@NARAL) February 8, 2016

And while we’re not sure if it does – you can pretty clearly hear the doctor say that the woman is ‘ready to pop any day now’ – it’s left the American public dumbfounded, regardless.

See?

DORITOS CHILL LMFAO https://t.co/hynqhYinyb

— Alex Romero (@whosalexander) February 8, 2016

So about the #SuperBowl commercials…the @Doritos ultrasound one was disturbing. What the hell happened to the fetus?

— Carol Costello (@CarolCNN) February 8, 2016

Doritos need to find some chill ??? https://t.co/BjFpyt0P7e

— 77(3)12 God (@KnikBentley) February 8, 2016

Fielding birth-related questions from my daughters after that Doritos ad.

— Jon Armstrong (@blurb) February 8, 2016

So if I understand that ad correctly, @Doritos cause abortions.

— John Mackey (@Ostimusic) February 8, 2016

If u ain’t eatin doritos during my ultra sound than you ain’t bae

— tay (@tayalesia) February 8, 2016

[doritos staff meeting]

EXEC: ok but here me out on this… a baby shoots out of a woman’s uterus

— Shea Serrano (@SheaSerrano) February 7, 2016

An unborn baby just made an appearance in the Doritos #SB50 commercial. That was cool.

— Andrew Bair (@ProLifePolitics) February 7, 2016

Me at the end of the @Doritos commercial…#SB50 pic.twitter.com/g8PCFL424q

— Only In Boston (@OnlyInBOS) February 7, 2016

That was a good contraception PSA by Doritos

— Ryan Martin (@ryanmartin) February 7, 2016

Doritos: we kill babies.

— Stephen Falk (@stephenfalk) February 7, 2016

Slightly traumatized by the gross Doritos ad. #SB50

— Rachel Sklar (@rachelsklar) February 7, 2016

Why Doritos

Why

— Peyton Clark (@peytonpclark) February 7, 2016

Bruh that Doritos commercial ?????? I can’t deal

— ???RU?RY 8th™ (@TeddyP3ndergraz) February 7, 2016

Obviously you didn’t see the Doritos one with the baby https://t.co/7QYNNKGq3y

— Eddie (@Eddiiiiieee) February 8, 2016

Idk which was crazier, the way the refs fucked over the panthers tonight, or the Doritos commercial with the baby lmao

— Radio?? (@LazarusCVO) February 8, 2016

the pregnant lady Doritos commercial had me weak asf

— 10/28?? (@_shayxxo) February 8, 2016

Tonight’s nightmares will be a mixture of the Doritos commercial and #puppymonkeybaby

— Adina Romaner (@AdinaRomaner3) February 8, 2016

OMG THAT DORITOS COMMERCIAL I’M DYING

— heather (@huntymoonariana) February 7, 2016

Omg. Who else will have nightmares from that @Doritos commercial? #SBAds

— Rare (@Rare) February 7, 2016

Creepy ultrasound baby is creepy. OMG, Doritos, wtf?

— Jessie Edwards (@jessie1013) February 7, 2016

That Doritos ad was chilling.

— Mindy Kaling (@mindykaling) February 7, 2016

“we’ll start with the idea of premature babies and then work backwards,” said the Doritos ad exec.

— Brandon McCarthy (@BMcCarthy32) February 7, 2016

Don’t worry though, The Rock and Al Roker absolutely fkn loved it:

That Doritos baby ultrasound commercial could win best commercial of #SB50. ??????

— Dwayne Johnson (@TheRock) February 7, 2016

Okay. Doritos just jumped to the top. PayPal wasted 5 million

— Al Roker (@alroker) February 7, 2016

Surprisingly enough, ‘Ultrasound’ didn’t win the Doritos grand prize (USD$1 million, and a chance to work with director Zack Snyder), an adorable ad featuring three thieving dogs making adorable plans to crime packets of Doritos did, instead:

Congratulations Jacob! Can’t wait to work with you. #Doritos pic.twitter.com/e9KyrK4phH

— ZackSnyder (@ZackSnyder) February 8, 2016

But all in all – it seems as though an Aussie-made advert may well have broken the United States’ collective brains. But our sentiments lay with Twitter user @ditzkoff – ya’ll got far bigger fish to fry and more ridiculous things to attempt to apply logic to, America:

If you thought the Doritos ad was scary, you should hear what the Republican presidential candidates believe about childbirth.

— Dave Itzkoff (@ditzkoff) February 7, 2016

#BreakTheUSA #AussieAussieAussieOiOiOi

Source: Twitter.

Photo: Supplied.