Following the Australian-only digital launch of “the third most-read English-language newspaper website in the world,” The Guardian, comes news of the impending arrival of “the most-read English-language newspaper website in the world” and the one most likely to know what people from the Made in Chelsea cast are doing RIGHT NOW, The Daily Mail.
The website, sensing a lucrative deficiency in Australian media coverage of the lives, loves and clothing purchases of WAGs and memorable reality TV show contestants, announced today that it will launch an Australian specific digital edition early next year in conjunction with Nine Entertainment Co’s digital arm Mi9, at the URL www.thedailymail.com.au.
According to The Daily Mail: “Mark Britt, CEO, Mi9 and Martin Clarke, Publisher, MailOnline, today announced that Mi9 and dmg media, parent company of MailOnline, have agreed to form a joint venture to bring the Daily Mail website to Australia in early 2014. dailymail.com.au will provide original Australian content while leveraging the global resources of dmg media, Mi9 and the Nine Entertainment Company.
The Daily Mail’s global website MailOnline is the world’s biggest English-language newspaper website with 57.3 million monthly unique visitors globally, according to comScore. ‘The Daily Mail has been one of the world’s most influential and trusted news brands since its launch in the United Kingdom more than a century ago. I’m excited that we can now offer Australians a local version with a strong focus on editorial integrity and campaigning journalism,’ said Martin Clarke, Publisher, MailOnline.
‘This partnership with Mi9 makes complete sense to us. Two trusted brands with a commitment to journalism will offer stories that will set the agenda in Australia. We’ve had Australian readers for many years now, being able to provide them with the latest local news alongside the stories that matter from the Daily Mail’s reporters from around the globe, is extremely important to us,’ said Mr. Clarke.
‘With the Daily Mail Australia operating alongside the ninemsn team, we’re aiming to create the largest digital news team in the country. This will provide Australians with a richer offering of news, lifestyle and entertainment stories in the unique MailOnline style. Most importantly, just like ninemsn.com.au, the Daily Mail Australia won’t sit behind a paywall,’ said Mark Britt, CEO, Mi9.”
For those unfamiliar with its news coverage and editorial style this screenshot of its current top story is a pretty good indication.
Via The Daily Mail
