G’day, Yanks. According to a report by U.S. politics website POLITICO, the New York Times – a.k.a. the world’s paper of record, if you like – is making moves into the crowded Australian news market. Like The Guardian did, the NYT is keen on expanding its digital footprint by enticing Aussies with local news.
POLITICO says that the Times “has already dispatched research teams to lay the groundwork and has begun recruiting journalists” in Australia, and absolutely see the opportunity to add to its 2 million strong subscriber base.
The NYT already has correspondents and a minor presence here – just the other day they ran a longform piece about The Sydney Morning Herald‘s uncertain future in print, which is a great read if you’ve got a moment.
The newspaper is spending $50 million on its global ambitions, which include not only Australia but also Canada and Mexico. Australia is obviously appealing because we’re a connected, English-speaking nation. Let’s see how this goes.
Source: Politico.
Photo: Getty Images.
