Sam Kekovich might lose his superhuman ability to make sense after sustaining a serious head injury in the latest ad campaign from Meat & Livestock Australia. The rant-prone Lambassador diagnoses himself with Lambnesia (excellent pun game as always), a little known psychological illness which causes lucid hallucinations about “unAustralian bull dust”: football players in tutus, getting your fingernails did and gyrating to mainstream K-Pop in the cortex of a psychedelic Winamp visualizer.
It sounds like fun, actually.
The campaign follows on from a table setting Tim Bailey interview (clearly as fake as his tan am I right?) in which Kekovich appears to be struck by a cricket ball.
And here’s the knock that started it…