McDonald’s Is Considering Extending Its Breakfast Hours

McDonald’s is considering abolishing its controversial hash brown lockout laws with plans to extend breakfast hours beyond 10:30am and by extension the duration of time during which ravenous young people with splitting headaches can purchase and eat hash browns. 

According to the AP, The Number One Reason You Are Absolutely Going To Die Before You Are 50, “has long entertained the idea of serving breakfast throughout the day. But the chain has been inching closer to making the idea a reality as it faces heightened competition and slumping sales. Last year, for example, the company began offering an “After Midnight” menu at select locations. The menu, available from midnight to 4 a.m., consisted of a limited mix of breakfast and lunch items so kitchen operations wouldn’t be overwhelmed.” 

The move comes as part of a bid to attract the fickle Gen Y market whose refusal to stir before brunch has lead to year on year drops in the fast food giant’s morning service, attributed, by its own admission, to a failure to evolve with eating habits.